Mubashir and Oman Cancer Association Join Forces to Support Cancer Fighters with Interactive DOOH Solutions
November 04, 2024
MUSCAT: Mubashir, Oman’s Leading Digital Out-of-Home Company announces its partnership with Oman Cancer Association (OCA), highlighting the value of community support in overcoming challenges experienced by cancer fighters, reinforcing the idea that Nobody Fights Alone.
Mr. Nadir Al Azri, Acting Director of OCA, stated, “The partnership between Oman Cancer Association and Mubashir demonstrates our shared commitment to raising cancer awareness through innovative, digital campaigns. By leveraging Mubashir’s cutting-edge technology and audience reach, we aim to amplify our message, educate the public on early detection, and ultimately save lives under the message “No one Fights Alone” Together, we’re turning awareness into action through sustainable technological solutions.”
In the past two weeks, Mubashir placed an interactive fundraising screen at OCA’s booth in Mall of Oman, where every donation made brought a unique visual impact. Each contribution transformed the image of a young girl on the screen from sad to happy, symbolizing the hope and joy brought to cancer fighters. This interactive element captivated donors, making the experience both memorable and meaningful.
To further rally support, Mubashir promoted the Walkathon across 106 digital screens, reaching a total of 2,709,600 individuals. The event witnessed participation from 6,500 individuals and was honored by the presence of His Excellency, the Undersecretary for Health Planning and Regulations, Dr. Ahmed bin Salem Al Mandhari. This impressive turnout reflects the community's dedication to supporting cancer fighters and the powerful role of collective action.
Mr. Khalid Al Awad, Chief Marketing Officer at Mubashir, concluded, “Our collaboration with OCA is a testament to our commitment to uplifting those in need. Together, we are not just raising funds; we are utilizing digital-out-of home to raise awareness and foster a community that stands by its members during challenging times.”